Work

Client work from my years running The Good Marketing Co., and the tools I've built since. Each case study says what the brief was, what I did myself, and what came of it.

Vetlexicon

Veterinary Technology / Commerce / AI

Connecting veterinary knowledge, customer accounts and AI in one working service.

My role: Technical Lead — platform delivery, ecommerce API development and AI evaluation

Project DeliveryAPI IntegrationSubscriptionsObservabilityVercel

DE-LIVER-ANCE

Wellness / Content Strategy

Give people a reason to understand, trust and consider the product.

My role: Research, content strategy, video copywriting and social media design

ResearchContent StrategyVideo CopywritingSocial Media Design

Britannia Pharmaceuticals

Healthcare / Pharmaceuticals

Making specialist healthcare feel human.

My role: Web design, UX, web development, photography and SEO; collaboration with a copywriter and video producer

Web DesignUXWeb DevelopmentPhotographySEO

Lipolife

Consumer Health / Ecommerce

From the label on the bottle to the systems behind the shop.

My role: Label design, product art direction, brand management, web build and automation

PackagingArt DirectionWooCommerceFulfilmentMarketing Automation

Arkeo

Award

Health & Wellbeing Tech

Brand, app, web, and strategy for a Transform Award-winning wellbeing platform.

My role: Sole creative lead — brand strategy, iOS product design, web, social

Brand IdentityiOS App DesignWeb DesignSocial StrategyTransform Award

Workio

Software / SaaS

A complete brand system for a productivity SaaS — from blank page to documented identity.

My role: Brand lead — strategy, identity, illustration, web design

Brand StrategyLogo DesignTypographyWeb DesignIllustrationBrand Guidelines

Connections in Mind

Mental Health & Coaching

A playful, multi-coloured brand identity built around a brain and a cast of characters.

My role: Brand lead — identity, illustration system, guidelines

Brand IdentityLogo DesignIllustrationCharacter DesignBrand Guidelines

Mental Fitness Hub

Health & Wellbeing Tech

Brand strategy, identity, and full web UX for an Australian mental fitness platform.

My role: Brand and UX lead — workshop facilitation, identity, web design

Brand StrategyBrand IdentityUX DesignWeb DesignWorkshop Facilitation

Sacred Space

Luxury Wellness & Gifting

Brand strategy, visual identity, and packaging for a luxury spiritual wellness brand.

My role: Brand lead — strategy, identity, packaging, copy, web

Brand StrategyBrand IdentityPackaging DesignCopywritingWeb Design

Work+Co

Co-working / Commercial Property

Naming, brand strategy, and full identity for a co-working concept with a David-vs-Goliath brief.

My role: Brand lead — naming, strategy, identity, guidelines

NamingBrand StrategyLogo DesignBrand GuidelinesCollateral Design

Welltodo

Wellness Media & Events

Brand, campaign, and product design for the leading wellness business media platform.

My role: Lead across three parallel workstreams — brand, campaign, product

Brand IdentityCampaign DesignProduct DesignEvent CollateralCopywriting

Things I've builtAll projects →

Tools built from real problems — invoicing, SEO, journalling and campaigning software.

Gig Invoice

Live

You did the work. Now get paid like a pro.

Next.jsTypeScriptPDF generationStripe

Spade SEO

Live

Hit publish faster. Better blog posts, one prompt.

Next.jsTypeScriptClaude APISEO

Thoughtful Weeks

Live

A visual reminder of time's passage — and how to use it well.

ReactTypeScriptData visualisationPrivacy-first

Green Party

In Progress

Real Hope. Real Change. Digital tools for a growing movement.

Next.jsTypeScriptNetlifyOpen Source