Practical writing on AI, marketing workflows, and the tools I build. No fluff, no listicles, no “10 amazing AI hacks”.
How small teams can set up AI quality gates, save hours each week, and keep a person in charge of what gets published.
Read more →A practical guide for small marketing teams using AI with customer data: what to remove, what to document, and where a human review belongs.
Read more →How a 2–10 person marketing team can stop rebuilding Monday spreadsheets, cut 8+ hours a week, and keep a human check before anything reaches the board.
Read more →Build your first AI marketing workflow in three steps. Includes a copyable skill file, review checks, real examples and a practical 30-day plan.
Read more →How service businesses can automate client onboarding with AI, step by step, with the tools to use and a human check before anything reaches the client.
Read more →Practical AI quality control for small teams: a human review gate, lightweight automated checks, and the metrics that show it's working.
Read more →Learn how small marketing teams can automate CRM data entry, cut hours of manual work each week, and keep data clean with AI tools and human checks.
Read more →How small teams can use AI to turn one piece of content into many, with the tools to try for drafting, scheduling, proofreading and interactive content.
Read more →The four reasons your Meta Ads dashboard and CRM tell you different numbers, and how to diagnose the gap systematically.
Read more →AI search engines like ChatGPT, Perplexity and Gemini choose what to recommend based on specific signals. Here is how to make sure your business shows up.
Read more →A practical GA4 audit checklist covering measurement, data quality, conversions, and the things that make your reports lie. Built from years of inheriting broken analytics setups.
Read more →A practical, opinionated guide to the first three AI marketing workflows a small business should build, with the setup, inputs, outputs and where the human stays in the loop.
Read more →Use this practical AI readiness checklist to assess your processes, data, people and risks before introducing AI automation into your small business.
Read more →Discover 15 practical AI automation use cases for small businesses, from lead follow-up and reporting to content repurposing and customer research.
Read more →How to automate lead follow-up without sounding like a bot: qualifying enquiries by intent, choosing your automation engine, and where a human stays in the loop.
Read more →Five practical AI marketing workflows that take repetitive work off your week, with the human checkpoints that keep the output worth publishing.
Read more →A practical guide to choosing between traditional automation, AI workflows and hybrid systems, with examples for marketing, sales and small businesses.
Read more →A practical way for stretched marketers and small businesses to find the right processes to automate with AI, without automating the wrong things.
Read more →Broken share cards on every page, a publish button that did not publish, first paint waiting on Google, and a chat endpoint anyone could have billed to my API key. Everything an afternoon of looking properly turned up.
Read more →I looked at twenty health and fitness apps, worked out they all do the same thing, then built the same plan myself with one prompt and my phone calendar. Here is the exact prompt.
Read more →The first post on andrewbuildsthings.com: what this site is and what's coming.
Read more →Know what to automate before you automate it.
The AI Automation Audit maps up to five of your processes and tells you, one by one, what to automate, what to keep and what to stop.
See the audit →