Interactive CV

Experience

1. 2024 – Present
   Head of Technology (AI, Data, Products)
   VetStream Ltd

   VetStream publishes clinical reference material used by vets worldwide. I lead technology, data and product, with a remit to work out where AI genuinely helps a specialist publisher and to get the rest of the organisation confident using it.

   • Launched vetlexicon.ai — around 670 users and 1,700 chats a week since leaving beta Set the strategy and led delivery with IT and development. Eighteen months from start to a launch I was willing to put my name on.
   • Ran roughly 30,000 tests to prove clinical accuracy before launch Built the testing system that did it. A veterinary assistant that is confidently wrong is worse than no assistant, so the bar was evidence rather than demo.
   • Built working AI capability across non-technical teams Designed and delivered webinars and training on practical AI use in veterinary practices.
   • Established the responsible AI governance framework the business runs on
2. 2023 – 2024
   Growth Director
   Reflect Digital

   A six-month contract at a Kent digital agency, brought in to win new business and lead client strategy on charity and non-profit accounts.

   • Lifted RSPCA donations 3.6% on a lapsed-donor programme A/B tested subject lines, opening lines, behavioural-science scarcity cues and CTAs across three campaigns. Open rates rose 24% over the same run.
   • Won 3 major pitches worth over £150K in yearly revenue
   • Grew Christian Aid social reach by 32% Delivered content strategy workshops with the in-house team.
3. 2022 – 2023
   Marketing Manager
   Schwa

   A one-year contract at a tone-of-voice consultancy that did excellent work and was hard to find. The job was visibility: get the right buyers to know Schwa existed.

   • Generated around £35k in revenue from conference presence Organised and ran the company's presence at three industry conferences.
   • Took the site to page 1 for 'tone of voice agency' Rebuilt visibility around the terms buyers were searching for.
   • Grew LinkedIn following from 600 to 1,938
4. 2021 – 2022
   Head of Marketing and E-Commerce
   GMPriority Pharma

   A supplement manufacturer with a strong product and no direct-to-consumer channel. I owned marketing and e-commerce, including launching lipolife.co.uk from scratch.

   • Built lipolife.co.uk from £0 to £20k in its best month, inside six months On roughly £4k a month of ad spend, with a team of two — me and the COO.
   • Reclaimed over £60k in revenue SEO work that recovered rankings and traffic the business had lost.
   • Added £20k in revenue over 10 months Built automated email funnels that worked without ongoing manual effort.
5. 2017 – 2021
   CEO / Founder
   The Good Marketing Co.

   I founded and ran a brand and marketing agency for the health and wellbeing sector, working with the NHS, Pfizer and Britannia Pharmaceuticals alongside startups and challenger brands.

   • £12M+ in client revenue across the campaigns I ran, over two years Combined client turnover through ads, SEO, loyalty schemes, lead magnets, email, web builds and brand work — revenue that ran through campaigns I delivered, rather than uplift I can isolate.
   • Britannia Pharmaceuticals: 38% sales uplift Built the website and the brand package their sales team sold with, alongside the sales pipeline setup. STADA acquired the business later.
   • Won a Transform Award for Best Visual Identity, Lifestyle & Wellbeing Sole creative lead on Arkeo — brand, iOS product, web and social.
6. 2016 – 2017
   Head of Marketing
   Duofertility

   A Cambridge fertility-technology company selling a monitored subscription service. I ran marketing on a £500K budget.

   • Grew subscriptions 30% in the first six months
   • Increased organic traffic 180% Led a full website redesign built around how people actually searched for help.
   • Built an automated CRM platform Replaced manual follow-up so the sales team worked from live data.
7. 2014 – 2016
   Head of Digital and Brand Strategy
   PROCO

   Led a team of 10 designers, developers and account managers, running digital and brand strategy for retail and commercial clients including DFS.

   • £2M in revenue over 11 months on the DFS voucher campaign Project managed the web-to-print campaign and built much of the automation behind it. That is total campaign revenue over the period, not isolated uplift.
   • Managed a team of 10 across design, development and account management
   • Introduced agile working across design and development
8. 2013 – 2014
   Head of Development & Client Strategy
   21:12 Communications

   Ran client strategy and a team of six designers and developers on campaigns for large consumer and technology brands.

   • Created campaigns for Sainsbury's, HSBC, Google and Samsung
   • Led a team of six designers and developers