How many years of experience does Andrew Balerdi have?

Andrew has over a decade of experience in technology leadership, digital transformation, and marketing. He has focused on AI enablement and strategy since 2023.

What kind of work is Andrew Balerdi available for?

Andrew is available for consulting and advisory work in AI enablement, digital transformation, technology strategy, SEO, and product management.

Who has Andrew Balerdi worked with?

Andrew has worked with NHS, Pfizer, Britannia Pharmaceuticals, RSPCA, Christian Aid, Sainsbury's, HSBC, Google, Samsung, and DFS, among others.

Interactive CV

Browse my experience below, or ask the assistant anything about my background, skills, and availability.

Experience

2023 – Present
Head of Technology (AI, Data, Products)
VetStream Ltd
Leading AI adoption and capability building for veterinary professionals. Launched vetlexicon.ai chatbot, designed AI training programmes, and established responsible AI governance framework.
2023 – 2024
Growth Director
Reflect Digital
Won 3 major pitches (£150K+ revenue). Delivered insight workshops for RSPCA and Christian Aid with measurable engagement uplifts.
2022 – 2023
Marketing Manager
Schwa
Enhanced digital visibility, achieved page 1 ranking for key terms, grew LinkedIn following 3x, and generated £35k from conference presence.
2021 – 2022
Head of Marketing and E-Commerce
GMPriority Pharma
Built lipolife.co.uk from £0 to £20k monthly revenue. Reclaimed £60k+ through SEO. Created automated email funnels generating £20k in 10 months.
2017 – 2021
CEO / Founder
The Good Marketing Co.
Built and led a brand marketing agency for health and wellbeing sectors. Partnered with NHS, Pfizer, Britannia Pharma. Generated £12M+ for clients. Won Transform Awards.
2016 – 2017
Head of Marketing
Duofertility
Grew subscriptions 30%, increased organic traffic 180%, managed £500K budget, and built automated CRM platform.
2014 – 2016
Head of Digital and Brand Strategy
PROCO
Managed team of 10. Launched campaigns generating £2M revenue for DFS. Implemented agile processes across design and development.
2013 – 2014
Head of Development & Client Strategy
21:12 Communications
Led team of six. Created campaigns for Sainsbury's, HSBC, Google, and Samsung.

Skills

AI & Technology

AI Enablement & TrainingAI Strategy & AdoptionResponsible AI GovernanceProduct ManagementAPI IntegrationAutomated WorkflowsDigital Transformation

Leadership

Cross-Functional CoordinationChange ManagementTeam Training & MentorshipWorkshop FacilitationPublic SpeakingStakeholder Engagement

Marketing & Growth

SEO & AEOContent StrategyBrand StrategyE-CommerceData-Driven ImprovementUser Research & Testing

Projects

Gig InvoiceSpade SEOThoughtful WeeksGreen Party Tools

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