Consumer Health / Ecommerce

Lipolife

From the label on the bottle to the systems behind the shop.

My role: Label design, product art direction, brand management, web build and automation
When: 2022–2023 · GMPriority Pharma

PackagingArt DirectionWooCommerceFulfilmentMarketing Automation

Lipolife supplement bottles with colour-coded labels presented as a product range

The brief

My remit covered the physical product, its online presentation and the operational systems supporting sales: labels, art direction, brand management, a WordPress/WooCommerce website, a bespoke stock system, webhook-based orders, Meta's REST API, fulfilment and marketing automation.

What I did

Designed product labels and directed product imagery across the supplement range.
Completed the brand guidelines and managed the brand across packaging, the website and marketing materials.
Built the WordPress/WooCommerce website and connected it to a bespoke stock-management system and fulfilment through webhooks.
Connected product and order data to Meta through its REST API.
Worked across WordPress, Mailchimp and Drip for customer email and marketing automation.
Created marketing automation and advertising campaigns.
Built ad automation, including workflows that turn creative assets into ads.
Created a body of social media assets to carry the visual system into ongoing content.

One brand, four connected areas of work

A map of my responsibilities across the business. Open each area to see what I worked on.

01ProductLabels · art direction · brand guidelines

Designing the actual labels, completing the brand guidelines and directing product imagery, with brand management connecting the physical range to its marketing.

02CommerceWordPress · WooCommerce

Building the website and the online shop through which customers discover and purchase the range.

03OperationsBespoke stock system · webhooks

Connecting WooCommerce orders through webhooks to a bespoke stock-management system and fulfilment process.

04GrowthMeta REST API · Mailchimp · Drip

Moving product and order data into Meta through its REST API, while email and marketing automation ran across WordPress, Mailchimp and Drip. Campaign and asset-to-ad automation sat around that system.

Selected work

Lipolife D3 supplement label and bottle packaging mockup — Packaging direction — from label artwork to bottle presentation.

Lipolife ecommerce website shown on a phone with a product and shop call to action — Commerce experience — product storytelling connected to the shop.

Lipolife campaign creative showing the ecommerce website on a phone — Campaign creative — the product world carried into marketing.

Social content — a repeatable visual language for the brand.

Lipolife social media artwork featuring a product-led composition — Social content — product and message working together in-feed.

Lipolife social media product-range artwork — Range content — extending the packaging system into social.

How it went

At GMPriority Pharma, my work on Lipolife connected the product customers held with the shop they bought from and the systems behind their orders. I designed the actual labels, directed product imagery, managed the brand, built the website and connected the operational and marketing tools around it.

The packaging work went down to the label itself. Different bottle formats needed their own layouts, while the product range still needed to read as one brand. Product art direction connected those physical designs with the way the range appeared online.

The website build brought commerce into that same remit. I worked with WordPress and WooCommerce, then connected orders through webhooks to a bespoke stock system and fulfilment process. Product and order data also moved into Meta through its REST API, so the shop sat inside a wider operational loop.

Marketing added another set of connections. Email ran across WordPress, Mailchimp and Drip, alongside campaigns and lifecycle automation. I also worked on ad automation and asset-to-ad workflows, bringing creative production and campaign delivery together within the same scope of work.