Welltodo

Welltodo Global is one of the UK's leading wellness business media platforms — a B2B publisher, events company, and trends authority for the wellness industry. Over a multi-month engagement in 2018–2019, I worked across brand, campaigns, events, and product design.

The engagement covered three distinct workstreams running in parallel. The first was brand: developing Welltodo brand guidelines and creating a sub-brand identity for the Welltodo Summit — their flagship annual event. The second was the 'Work in Wellness' (WiW) recruitment campaign, a careers initiative designed to connect wellness industry employers with candidates.

The WiW campaign was the most creatively stretching. I developed the campaign concept, taglines ('Job You Love', 'Work in Wellness'), visual direction, and a full suite of social and ad creative — then went further and designed a live-chat and messaging product concept to support candidate engagement, complete with UI mockups, animations, and video prototypes.

The third workstream was event production for the Welltodo Summit: speaker and portrait assets for presenters including Claire, Charlotte, and Sam Middlehurst, plus collateral, pricing documents, and commercial proposals. Across all three, the work spanned strategy, copywriting, visual design, product design, and commercial management — the full TGMC offering in one client.