Wellness Media & Events
Welltodo
Brand, campaign, and product design for the leading wellness business media platform.
- My role
- Lead across three parallel workstreams: brand, campaign, product
- When
- 2018 – 2019
The brief
An established B2B wellness publisher running three things at once: a core media brand, a flagship annual summit, and a new recruitment initiative connecting wellness employers with candidates. All three needed to look like one company without looking like the same thing.
What I did
- Developed the Welltodo brand guidelines and a sub-brand identity for the Welltodo Summit, their flagship annual event
- Created the 'Work in Wellness' recruitment campaign end to end: concept, the 'Job You Love' and 'Work in Wellness' taglines, visual direction, and a full suite of social and ad creative
- Went beyond the original brief to design a live-chat and messaging product concept for candidates, with UI mockups, animations and video prototypes
- Produced the Summit event assets: speaker and portrait treatments for presenters, collateral, pricing documents and commercial proposals
- Handled the commercial side alongside the creative, including proposals and pricing
How it went
Welltodo Global is one of the UK's leading wellness business media platforms: a B2B publisher, events company and trends source for the wellness industry. Over several months in 2018–2019, I worked across brand, campaigns, events and product design.
Three workstreams ran in parallel. The first was brand: Welltodo's brand guidelines and a sub-brand identity for the Welltodo Summit, their flagship annual event. The second was 'Work in Wellness' (WiW), a recruitment campaign connecting wellness employers with candidates.
WiW stretched me most creatively. I developed the campaign concept, the taglines ('Job You Love', 'Work in Wellness'), the visual direction and a full set of social and ad creative. I then designed a live-chat and messaging product concept for candidates, with UI mockups, animations and video prototypes.
The third workstream was the Welltodo Summit itself: speaker and portrait assets for presenters including Claire, Charlotte and Sam Middlehurst, plus collateral, pricing documents and commercial proposals. Between them, the three covered strategy, copywriting, visual design, product design and commercial management, which was everything TGMC offered, for one client.