Healthcare / Pharmaceuticals
Britannia Pharmaceuticals
Making specialist healthcare feel human.
- My role
- Web design, UX, web development, photography and SEO; collaboration with a copywriter and video producer
The brief
Britannia’s website had to introduce a pharmaceutical business while explaining its therapies, science and patient support. I brought together web design, UX, photography, development and SEO to give that breadth of work a coherent online presence.
What I did
- Designed the website and its user experience.
- Built the website, carrying the visual design through to implementation.
- Photographed the team and created the portrait imagery used across the website.
- Collaborated with a copywriter on the website content.
- Delivered SEO work alongside the website design and build.
Before and after
The earlier homepage, captured on 1 January 2017, alongside my redesign preserved in the project archive.
Photography for the website
I photographed the management team and individual portraits, bringing the people behind the company into the website.
The website in detail
Scroll each page to explore the design, or open the full image.
My role covered photography, web design, UX, development and SEO. Copy was developed with a copywriter; video production was handled by a separate collaborator.
Bringing the company into focus
A pharmaceutical company’s story lives in several places: its science, its treatments and the people delivering care. For Britannia, I brought those strands together through the website. My work extended from photographing the team to designing the pages and building the site, with a copywriter contributing the written content and a separate collaborator producing the video.
Give the breadth of the business a clear shape
The 2017 homepage led with a rotating banner, a company introduction and upcoming events. My redesign gave more of Britannia’s work a visible place on the homepage: the company’s story, its people, collaboration, therapies, innovation and nursing support. Those sections provide distinct starting points for exploring the organisation. On the therapies page, movement disorders and mental health become two explicit routes into more detailed information. The change is visible in the comparison: a broader picture of the business, expressed through the page structure itself.
Put the people doing the work in the picture
I photographed Britannia’s team as well as designing the website. The group photograph shows people in conversation, while the individual portraits give the company recognisable faces. In the finished artwork, portraits extend beyond curved and rectangular frames, bringing the photography into the graphic language of the site. The nursing page takes that human focus further, pairing portraits with quotations, explanations of the service and video. Together, these elements give visitors people and experiences to connect with alongside the clinical subject matter.
Build a visual language that can tell different stories
Across the site, I used blue gradients, generous space, overlapping image-and-text panels and curved edges to establish continuity. That language adapts to different kinds of content: the homepage introduces the organisation, the therapies page separates specialist areas, and the nursing page unfolds as a longer editorial story. The contact page carries the same treatment into a practical enquiry journey. Looking across those pages shows the extent of the design work: a shared identity with room for each subject to have its own rhythm and emphasis.
Carry the design through to delivery
I also built the website and handled SEO, carrying responsibility beyond the visual design into delivery. Photography, layout and implementation were connected parts of my role; copy and video brought in other specialists. The finished site brings those contributions together across company information, therapies, nursing support and enquiries. That breadth is the substance of this project: taking a pharmaceutical organisation’s many stories and giving them a consistent, recognisable place online.