The library · Health clinics · Advertising
Write Google search ads
Searches are urgent and specific: a broken tooth, a bad back, a same-day appointment. The ad has room for the treatment, the place and one reason to choose the clinic.
The prompt
I work in marketing at a private health clinic. Help me write Google search ads for one service. Context: Searches are urgent and specific: a broken tooth, a bad back, a same-day appointment. The ad has room for the treatment, the place and one reason to choose the clinic. Before you start, ask me for anything missing from this list: - The service and the search terms - The landing page - Offers or prices we can state Then: 1. Write ten headlines under 30 characters and four descriptions under 90. 2. Match the wording of the search terms. 3. Keep every claim to something the landing page supports. Give me: - Headlines - Descriptions - Claims that need evidence Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see: - Words like cure, safe, painless and guaranteed in any headline - Prescription-only medicines named in the ad or its search terms - 'Free', discount and 'from' prices, with the terms on the landing page
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Words like cure, safe, painless and guaranteed in any headline
- Prescription-only medicines named in the ad or its search terms
- 'Free', discount and 'from' prices, with the terms on the landing page
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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