The library · Health clinics · Advertising

Write a LinkedIn ad

This suits services bought by employers and referrers: occupational health, staff physiotherapy, health screening, corporate GP cover. The reader is an HR lead or a business owner.

The prompt
I work in marketing at a private health clinic. Help me write a LinkedIn ad for a guide, event or service.

Context: This suits services bought by employers and referrers: occupational health, staff physiotherapy, health screening, corporate GP cover. The reader is an HR lead or a business owner.

Before you start, ask me for anything missing from this list:
- What we are promoting
- The job titles we want to reach
- The one action we want

Then:
1. Write three versions with different openings.
2. Say who it is for in the first line.
3. Keep the intro under 150 characters.

Give me:
- Three ad versions with headline and intro text
- Which to test first and why

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see:
- Claims about reduced absence or results for other employers
- Guides offered as downloads, checked by a clinician
- How employee health information is described as being handled

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Claims about reduced absence or results for other employers
  • Guides offered as downloads, checked by a clinician
  • How employee health information is described as being handled

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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