The library · Health clinics · Advertising
Check ad copy before it runs
Health advertising attracts complaints when it promises results, plays on insecurity or fear, or makes a medical treatment sound like a casual purchase.
The prompt
I work in marketing at a private health clinic. Help me check this ad copy before it goes live. Context: Health advertising attracts complaints when it promises results, plays on insecurity or fear, or makes a medical treatment sound like a casual purchase. Before you start, ask me for anything missing from this list: - The ad copy - Where it will run - Our house rules for advertising Then: 1. List every claim. 2. Sort each as fine, needs evidence, needs sign-off, or remove. 3. Offer a safer wording that keeps the selling point. Give me: - A verdict - Claims to sort out with safer wording - What is missing Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see: - Efficacy and safety claims, and the evidence held for each - Time-limited offers and discounts on treatments - Tone towards people who are anxious, in pain or unhappy with their appearance
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Efficacy and safety claims, and the evidence held for each
- Time-limited offers and discounts on treatments
- Tone towards people who are anxious, in pain or unhappy with their appearance
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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