The library · Health clinics · Advertising
Write a landing page for an ad
Someone who clicked an ad wants to confirm the clinic treats this, what a consultation costs and includes, and how soon they can be seen.
The prompt
I work in marketing at a private health clinic. Help me write the landing page an ad sends people to. Context: Someone who clicked an ad wants to confirm the clinic treats this, what a consultation costs and includes, and how soon they can be seen. Before you start, ask me for anything missing from this list: - The ad - The offer - The form or booking step - Proof we can show Then: 1. Repeat the ad's promise in the headline. 2. Remove every link that is not the one action. 3. Answer the three doubts that stop people. Give me: - Headline - Page copy under 300 words - Form fields to keep and to cut Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see: - What the consultation price includes, and what costs extra - Countdown timers, limited slots and other pressure to book today - What health details the form asks for, and where they go
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- What the consultation price includes, and what costs extra
- Countdown timers, limited slots and other pressure to book today
- What health details the form asks for, and where they go
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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