The library · Health clinics · Advertising
Write retargeting ads
Someone who read about fertility, sexual health, hair loss or mental health may not want adverts about it following them onto a shared family laptop.
The prompt
I work in marketing at a private health clinic. Help me write ads for people who visited our site and left. Context: Someone who read about fertility, sexual health, hair loss or mental health may not want adverts about it following them onto a shared family laptop. Before you start, ask me for anything missing from this list: - Which page they visited - What usually stops people getting in touch - What we can offer as a next step Then: 1. Write for someone who already knows us. 2. Answer one doubt per ad. 3. Offer a small next step. Give me: - Four short ads - The doubt each one answers Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see: - Whether this treatment is too sensitive to retarget at all - Ad text that reveals what the person was reading about - Cookie consent for the audience, and whether under-18s could be in it
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Whether this treatment is too sensitive to retarget at all
- Ad text that reveals what the person was reading about
- Cookie consent for the audience, and whether under-18s could be in it
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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