The library · Construction firms · LinkedIn and social
Plan a month of posts
Site teams have the best material and the least time. Photos arrive in batches at handover, and progress on a live job can only be posted with the client's agreement.
The prompt
I work in marketing at a construction firm. Help me plan a month of LinkedIn posts. Context: Site teams have the best material and the least time. Photos arrive in batches at handover, and progress on a live job can only be posted with the client's agreement. Before you start, ask me for anything missing from this list: - What we want to be known for - What is happening this month - Who posts and how often Then: 1. Plan a mix: questions clients ask, stories, opinions on news, people. 2. Give each post one idea and one source of material. 3. Keep to a pace we can sustain. Give me: - A dated plan with the idea and the material needed for each post Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see: - Client permission for each project in the plan - Time for a site or safety lead to check each photo - Award, accreditation and safety milestone dates, against the certificates
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Client permission for each project in the plan
- Time for a site or safety lead to check each photo
- Award, accreditation and safety milestone dates, against the certificates
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
More for linkedin and social
Is AI already loose in your firm?
Ten questions, three minutes. The AI Exposure Check shows where you're exposed and what to fix first.
Take the free check →