The library · Construction firms · LinkedIn and social
Write a LinkedIn post from a client story
The stories with pull come from site: a problem found behind a wall, a tight handover, an apprentice's first job. Most of them involve a client's building and a photo.
The prompt
I work in marketing at a construction firm. Help me write a LinkedIn post from something that happened at work. Context: The stories with pull come from site: a problem found behind a wall, a tight handover, an apprentice's first job. Most of them involve a client's building and a photo. Before you start, ask me for anything missing from this list: - What happened, in rough notes - The point I want to make - What I must leave out Then: 1. Find the one idea. 2. Open with a specific moment or fact. 3. Keep paragraphs to one to three lines. 4. End on the point or one next step. Give me: - The post, 80 to 200 words - An alternative first line Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see: - Client permission to mention the project or show the building - Photos checked for unsafe practice, missing PPE and identifiable people - Anything that reads as blaming a designer, subcontractor or client
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Client permission to mention the project or show the building
- Photos checked for unsafe practice, missing PPE and identifiable people
- Anything that reads as blaming a designer, subcontractor or client
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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