The library · Construction firms · LinkedIn and social

Reply to comments and messages

Comments range from homeowners asking for a rough price to neighbours complaining about a live site, with the odd former worker or subcontractor raising a grievance.

The prompt
I work in marketing at a construction firm. Help me reply to comments on our posts.

Context: Comments range from homeowners asking for a rough price to neighbours complaining about a live site, with the odd former worker or subcontractor raising a grievance.

Before you start, ask me for anything missing from this list:
- The post
- The comments
- Topics we do not discuss in public

Then:
1. Answer each comment in one or two sentences.
2. Move anything about a person's own situation to a private channel.
3. Leave hostile comments for a person to handle and tell me which.

Give me:
- A reply for each comment
- Comments to handle offline

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see:
- Replies that give a price or technical advice on someone's property
- Anything that confirms details of a client, address or contract
- Complaints about a live site, passed to the site manager

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Replies that give a price or technical advice on someone's property
  • Anything that confirms details of a client, address or contract
  • Complaints about a live site, passed to the site manager

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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