Build a content brief

I work in marketing at a law firm. Help me build a brief for a page that should be found in Google and AI answers.

Context: Legal questions get answered by AI tools from whichever page states the answer most plainly. First-hand detail from a practising fee earner is what generic pages lack.

Before you start, ask me for anything missing from this list:
- The topic or question
- What we know first-hand
- Existing pages on nearby topics

Then:
1. State the reader's question and the follow-ups.
2. Find the angle only we can take.
3. Outline the page with an answer at the top.

Give me:
- Working title
- Angle
- Outline with question headings
- Evidence to include

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general legal information only. Never write anything that reads as advice on a person's own situation, and never suggest an outcome is likely or guaranteed.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or the partner who approves marketing should see:
- A named, qualified author
- Sections that will give guidance someone might act on
- Sources for every statute, case or figure