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Check what AI says about the firm
AI tools often get a firm's practice areas, fees and people wrong, and sometimes attribute another firm's cases to it.
The prompt
I work in marketing at a law firm. Help me check what ChatGPT and other AI tools say about our firm. Context: AI tools often get a firm's practice areas, fees and people wrong, and sometimes attribute another firm's cases to it. Before you start, ask me for anything missing from this list: - Our firm name, services and location - Facts that must be right: fees, addresses, people, services Then: 1. Write the ten questions a client would ask an AI tool about us. 2. Tell me how to run each in ChatGPT, Gemini, Copilot and Claude. 3. Give me a table to record what each one says and whether it is right. 4. Suggest what to fix on our site for each wrong answer. Give me: - Ten questions - A recording table - A fix list Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general legal information only. Never write anything that reads as advice on a person's own situation, and never suggest an outcome is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or the partner who approves marketing should see: - Wrong fees or 'free consultation' claims the tools repeat - Named solicitors who have left - Practice areas we do not offer
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Wrong fees or 'free consultation' claims the tools repeat
- Named solicitors who have left
- Practice areas we do not offer
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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