The library · Health clinics · Reviews and reputation

Ask for a testimonial

A testimonial about a treatment tells readers something private about the person who gave it. Readers tend to take one person's result as a promise about their own.

The prompt
I work in marketing at a private health clinic. Help me ask a client for a testimonial we can publish.

Context: A testimonial about a treatment tells readers something private about the person who gave it. Readers tend to take one person's result as a promise about their own.

Before you start, ask me for anything missing from this list:
- The client and the outcome
- Where we will use it
- Our consent wording

Then:
1. Ask three questions that produce specific answers.
2. Explain where it will appear and how to withdraw it.
3. Draft a testimonial from their answers for them to approve.

Give me:
- The request
- Three questions
- A consent line

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see:
- Written consent that covers where it appears and for how long
- Any outcome or cure described, and whether a testimonial may make that claim
- Whether the name and photo are full, partial or withheld

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Written consent that covers where it appears and for how long
  • Any outcome or cure described, and whether a testimonial may make that claim
  • Whether the name and photo are full, partial or withheld

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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