The library · Health clinics · Planning and positioning

Explain our pricing

Clear prices are one of the few ways a clinic can stand out. Patients want to know what a consultation includes and what a full course might come to.

The prompt
I work in marketing at a private health clinic. Help me explain how our pricing works on the website.

Context: Clear prices are one of the few ways a clinic can stand out. Patients want to know what a consultation includes and what a full course might come to.

Before you start, ask me for anything missing from this list:
- How we charge, with real examples
- What affects the cost
- What is included and what is extra

Then:
1. Say how pricing works in the first paragraph.
2. Give examples with ranges where I supplied them.
3. Say what changes the price.

Give me:
- The page copy
- Five pricing questions with answers

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see:
- What each consultation fee includes, and what is charged on top
- 'From' prices and examples that match what patients really pay
- Finance, membership or package offers, and who must approve the wording

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • What each consultation fee includes, and what is charged on top
  • 'From' prices and examples that match what patients really pay
  • Finance, membership or package offers, and who must approve the wording

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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