The library · Health clinics · Planning and positioning

Describe our ideal client

The trigger is nearly always an event: pain that will not go, a wedding or holiday coming up, a long wait elsewhere, a comment from someone close.

The prompt
I work in marketing at a private health clinic. Help me describe our ideal client from what we know about real ones.

Context: The trigger is nearly always an event: pain that will not go, a wedding or holiday coming up, a long wait elsewhere, a comment from someone close.

Before you start, ask me for anything missing from this list:
- Notes on our five best clients, with identifying details removed
- Why they came to us
- What nearly stopped them

Then:
1. Find what the best clients share.
2. Describe the situation that makes someone look for us.
3. List the words they use for their problem.

Give me:
- A one-page profile
- Their questions in their own words
- Where to find more people like them

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see:
- That the notes are stripped of names and health details before going into any AI tool
- Which AI tools are approved for anything drawn from patient records

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • That the notes are stripped of names and health details before going into any AI tool
  • Which AI tools are approved for anything drawn from patient records

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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