The library · Health clinics · Planning and positioning

Plan the next 90 days

Clinicians have little time between patients and every piece needs their approval, so a short plan that gets finished beats a long one.

The prompt
I work in marketing at a private health clinic. Help me plan our marketing for the next 90 days.

Context: Clinicians have little time between patients and every piece needs their approval, so a short plan that gets finished beats a long one.

Before you start, ask me for anything missing from this list:
- Our goal for the quarter
- Budget and people available
- What worked and failed before
- How long approvals take

Then:
1. Pick two or three priorities we can finish.
2. Lay them out by week with an owner.
3. Build approval time into every deadline.
4. Say what to stop doing.

Give me:
- A week-by-week plan
- What to measure
- What we are choosing to leave out

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see:
- Approval time built into each deadline
- Clinician hours the plan assumes
- Which activities involve offers, photos or patient stories and need extra sign-off

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Approval time built into each deadline
  • Clinician hours the plan assumes
  • Which activities involve offers, photos or patient stories and need extra sign-off

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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