The library · Health clinics · Planning and positioning

Review competitors' marketing

Clinic websites say much the same things. The gaps are usually plain prices, named and registered clinicians, and straight talk about risks and recovery.

The prompt
I work in marketing at a private health clinic. Help me review how our competitors present themselves.

Context: Clinic websites say much the same things. The gaps are usually plain prices, named and registered clinicians, and straight talk about risks and recovery.

Before you start, ask me for anything missing from this list:
- Three to five competitors with their website text pasted in
- What we think we do better

Then:
1. Summarise what each says and who they seem to target.
2. Note what all of them say.
3. Find what none of them covers that we can.

Give me:
- A comparison table
- Gaps we could own
- Claims of ours that need proof

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see:
- Claims about competitors that we cannot prove
- Our own comparative claims, such as safest or most experienced
- Ratings and review scores quoted, with the date

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Claims about competitors that we cannot prove
  • Our own comparative claims, such as safest or most experienced
  • Ratings and review scores quoted, with the date

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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