The library · Health clinics · LinkedIn and social

Write a LinkedIn post from a client story

The stories with pull come from the treatment room, which is the difficulty. A detail as small as an age, a job or a date can point to one patient in a small town.

The prompt
I work in marketing at a private health clinic. Help me write a LinkedIn post from something that happened at work.

Context: The stories with pull come from the treatment room, which is the difficulty. A detail as small as an age, a job or a date can point to one patient in a small town.

Before you start, ask me for anything missing from this list:
- What happened, in rough notes
- The point I want to make
- What I must leave out

Then:
1. Find the one idea.
2. Open with a specific moment or fact.
3. Keep paragraphs to one to three lines.
4. End on the point or one next step.

Give me:
- The post, 80 to 200 words
- An alternative first line

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see:
- That no patient can be identified from any detail in the post
- Any outcome described, and whether it reads as typical
- The clinician's agreement to the post

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • That no patient can be identified from any detail in the post
  • Any outcome described, and whether it reads as typical
  • The clinician's agreement to the post

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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