The library · Health clinics · Events and press

Pitch a journalist

Journalists want a registered clinician who can explain a health story the same day in words a reader understands. They often ask for a patient to interview too.

The prompt
I work in marketing at a private health clinic. Help me pitch a story or comment to a journalist.

Context: Journalists want a registered clinician who can explain a health story the same day in words a reader understands. They often ask for a patient to interview too.

Before you start, ask me for anything missing from this list:
- The story or the news we can comment on
- Who would speak and why they are qualified
- The publication

Then:
1. Say why this matters to their readers now.
2. Offer a named person and when they are free.
3. Keep it under 120 words.

Give me:
- The pitch
- Three comment lines the journalist could quote, marked for approval

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see:
- The commentator's title and registration as given to the journalist
- No comment on any patient without that patient's consent
- Comment lines checked by the clinician

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • The commentator's title and registration as given to the journalist
  • No comment on any patient without that patient's consent
  • Comment lines checked by the clinician

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

Is AI already loose in your firm?

Ten questions, three minutes. The AI Exposure Check shows where you're exposed and what to fix first.

Take the free check →