The library · Construction firms · Reviews and reputation
Ask for a testimonial
A testimonial from a named client or a homeowner with photos of their house is strong proof. It also shows where they live or what their organisation spent.
The prompt
I work in marketing at a construction firm. Help me ask a client for a testimonial we can publish. Context: A testimonial from a named client or a homeowner with photos of their house is strong proof. It also shows where they live or what their organisation spent. Before you start, ask me for anything missing from this list: - The client and the outcome - Where we will use it - Our consent wording Then: 1. Ask three questions that produce specific answers. 2. Explain where it will appear and how to withdraw it. 3. Draft a testimonial from their answers for them to approve. Give me: - The request - Three questions - A consent line Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see: - Written consent covering where it appears, photos and for how long - Whether the name, organisation and location are shown or withheld - Any cost, saving or programme figure mentioned in it
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Written consent covering where it appears, photos and for how long
- Whether the name, organisation and location are shown or withheld
- Any cost, saving or programme figure mentioned in it
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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