The library · Construction firms · Reviews and reputation

Ask for a review

The best moment is just after handover, once snagging is done. Homeowners review on public platforms, while commercial clients are more likely to give a reference for a tender.

The prompt
I work in marketing at a construction firm. Help me ask a client for an online review.

Context: The best moment is just after handover, once snagging is done. Homeowners review on public platforms, while commercial clients are more likely to give a reference for a tender.

Before you start, ask me for anything missing from this list:
- The client and the work
- Where we want the review
- Any rules we follow about asking

Then:
1. Ask at a natural moment and say why it helps.
2. Give the link and say how long it takes.
3. Make it easy to decline.

Give me:
- An email version
- A text message version
- One polite reminder

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see:
- Whether we ask all customers or only some
- Any incentive offered, and what the review platform's own rules say
- That snagging and the final account are settled before we ask

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Whether we ask all customers or only some
  • Any incentive offered, and what the review platform's own rules say
  • That snagging and the final account are settled before we ask

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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