The library · Construction firms · Reviews and reputation
Reply to a good review
A reply to a happy homeowner is read by the next one deciding who to call. It can also give away an address or the size of a job.
The prompt
I work in marketing at a construction firm. Help me reply to a positive review. Context: A reply to a happy homeowner is read by the next one deciding who to call. It can also give away an address or the size of a job. Before you start, ask me for anything missing from this list: - The review - Who did the work Then: 1. Thank them for something specific in their review. 2. Keep it to two or three sentences. 3. Add nothing they did not say themselves. Give me: - The reply Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see: - That the reply adds no address, price or detail the reviewer did not give - Naming site staff or subcontractors only if the reviewer did
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- That the reply adds no address, price or detail the reviewer did not give
- Naming site staff or subcontractors only if the reviewer did
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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