Start a marketing risk register

I work in marketing at a construction firm. Help me start a simple risk register for our marketing.

Context: The common failures are a lapsed accreditation logo still on the website, a site photo showing unsafe practice and a project published without the client's permission.

Before you start, ask me for anything missing from this list:
- The channels we use
- Who approves what today
- Anything that has gone wrong before

Then:
1. List what could go wrong on each channel.
2. Rate each by likelihood and harm.
3. Name an owner and a check for each.

Give me:
- A table of risk, likelihood, harm, owner and check
- The three to deal with first

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see:
- Who approves each channel and each tender answer today
- Where client permissions, photo clearances and certificates are recorded
- Staff and subcontractors posting site photos from personal accounts