The library · Construction firms · Reporting and sign-off

Check copy for risky claims

The claims that cause trouble are about safety records, accreditations, sustainability, fire and product performance, and finishing on time and on budget.

The prompt
I work in marketing at a construction firm. Help me check this copy for claims that need evidence or sign-off.

Context: The claims that cause trouble are about safety records, accreditations, sustainability, fire and product performance, and finishing on time and on budget.

Before you start, ask me for anything missing from this list:
- The copy
- Where it will be published
- Our house rules

Then:
1. List every claim, quoted exactly.
2. Sort each as fine, needs evidence, needs sign-off, or remove.
3. Offer a safer wording for each.

Give me:
- A verdict
- Claims to sort out
- What is missing

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see:
- Accident statistics and safety record claims
- Accreditations and certificates, by exact name and expiry date
- Carbon, energy and fire performance claims, with test or audit evidence

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Accident statistics and safety record claims
  • Accreditations and certificates, by exact name and expiry date
  • Carbon, energy and fire performance claims, with test or audit evidence

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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