The library · Construction firms · Reporting and sign-off

Write an AI-use statement

Clients and framework owners increasingly ask in prequalification whether a contractor uses AI, and what happens to their drawings, site photos and project information.

The prompt
I work in marketing at a construction firm. Help me write a short statement about how we use AI in our marketing.

Context: Clients and framework owners increasingly ask in prequalification whether a contractor uses AI, and what happens to their drawings, site photos and project information.

Before you start, ask me for anything missing from this list:
- Which AI tools we use and for what
- What a person always checks
- What we never put into AI tools

Then:
1. Say plainly what AI does and does not do in our marketing.
2. Say who checks the output.
3. Keep it under 150 words.

Give me:
- A statement for the website
- A one-line version for footers
- Questions a client might ask, with answers

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see:
- That the statement matches what bid, site and office staff really do
- What it says about client drawings, photos and tender documents
- Approval by a director, and consistency with tender answers already given

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • That the statement matches what bid, site and office staff really do
  • What it says about client drawings, photos and tender documents
  • Approval by a director, and consistency with tender answers already given

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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