The library · Construction firms · Articles and pages
Turn one article into a week of content
A technical article by a contracts manager or site lead often holds several points that a client or homeowner would find useful on their own.
The prompt
I work in marketing at a construction firm. Help me turn one article into a week of posts and emails. Context: A technical article by a contracts manager or site lead often holds several points that a client or homeowner would find useful on their own. Before you start, ask me for anything missing from this list: - The article - The channels we use - A sample of our writing Then: 1. Pick the three to five separate ideas in the article. 2. Write one piece per idea, each able to stand alone. 3. Vary the format: a story, a short tip, a question answered. Give me: - Three LinkedIn posts - One short email - One paragraph for the newsletter - A posting order Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see: - Short posts that lost a caveat the original carried - Technical statements shortened until they are wrong or read as advice - The author's approval of each cut-down version
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Short posts that lost a caveat the original carried
- Technical statements shortened until they are wrong or read as advice
- The author's approval of each cut-down version
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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