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Write a case study

Project case studies carry most of the weight in tenders and on the website. The client, the architect and sometimes the building's occupier all have a say in what can be shown.

The prompt
I work in marketing at a construction firm. Help me turn my notes into a client case study.

Context: Project case studies carry most of the weight in tenders and on the website. The client, the architect and sometimes the building's occupier all have a say in what can be shown.

Before you start, ask me for anything missing from this list:
- Notes or a transcript
- Whether the client can be named
- Results we can back up, with the source

Then:
1. Tell it in four parts: where they were, what was in the way, what we did, what changed.
2. Use the client's exact words where I supplied them.
3. Mark each result as confirmed or claimed.

Give me:
- A headline
- The case study, 350 to 500 words
- A 60-word version
- Pull quotes

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see:
- Written client permission to name the project, checked against the contract's confidentiality clause
- Contract value, programme and 'on time, on budget' statements, against the final account
- Site photos checked for unsafe practice, missing PPE and identifiable people

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Written client permission to name the project, checked against the contract's confidentiality clause
  • Contract value, programme and 'on time, on budget' statements, against the final account
  • Site photos checked for unsafe practice, missing PPE and identifiable people

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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