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Write a blog article
Readers are either a homeowner planning work on their house or a client's project manager weighing up contractors. Both want to know what a job involves, how long it takes and what can go wrong.
The prompt
I work in marketing at a construction firm. Help me write a blog article that answers one question a client would ask. Context: Readers are either a homeowner planning work on their house or a client's project manager weighing up contractors. Both want to know what a job involves, how long it takes and what can go wrong. Before you start, ask me for anything missing from this list: - The question the article answers - What we know about it first-hand - Who is reading and what they are deciding - A sample of our writing Then: 1. Open with a direct answer in 40 to 60 words. 2. Cover the follow-up questions a reader would ask next, one section each, with the answer first. 3. Use one worked example from what I gave you. 4. End with one next step. Give me: - A title under 60 characters - The article, 700 to 900 words - A two-sentence summary for the listing page Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see: - Any statement about planning permission or building control, checked by a qualified person - Costs, durations and lead times quoted as typical - Product or system performance claims, against the manufacturer's current data
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Any statement about planning permission or building control, checked by a qualified person
- Costs, durations and lead times quoted as typical
- Product or system performance claims, against the manufacturer's current data
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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