The library · Construction firms · Articles and pages
Explain a rule change to clients
Changes to building, fire safety and energy standards reach clients through the trade press and half-understood headlines. They want to know whether their current or planned project is affected.
The prompt
I work in marketing at a construction firm. Help me explain a rule or industry change to our clients in plain English. Context: Changes to building, fire safety and energy standards reach clients through the trade press and half-understood headlines. They want to know whether their current or planned project is affected. Before you start, ask me for anything missing from this list: - The source text or official summary of the change - Which clients it affects - What we want them to do Then: 1. Say what is changing and when, using only the source I gave you. 2. Say who is affected and who is not. 3. Say what the reader should do now, and what can wait. 4. Keep general information separate from advice. Give me: - A headline - An explainer of 300 to 450 words - A three-line version for email or social Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Describe building work in general terms only. Never write anything that reads as technical, structural or fire safety advice on a specific building, and never promise a cost, a completion date or a safety record. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else the director who approves marketing or our health, safety and quality lead should see: - Every date and threshold against the official source - Whether the change is in force, or still a consultation - A technical lead's review of the 'what to do now' section
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Every date and threshold against the official source
- Whether the change is in force, or still a consultation
- A technical lead's review of the 'what to do now' section
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
More for articles and pages
Is AI already loose in your firm?
Ten questions, three minutes. The AI Exposure Check shows where you're exposed and what to fix first.
Take the free check →