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Write a re-engagement email
Past clients often need a firm again years later: a will after a house purchase, an employment issue after a business sale.
The prompt
I work in marketing at a law firm. Help me write an email to past clients we have not heard from. Context: Past clients often need a firm again years later: a will after a house purchase, an employment issue after a business sale. Before you start, ask me for anything missing from this list: - Who these people are and when we last worked with them - A real reason to get in touch now - What we would like them to do Then: 1. Open with the reason for writing. 2. Offer something useful that asks nothing of them. 3. Make one small ask. 4. Make it easy to say no or to stop hearing from us. Give me: - Two versions with different openings - Subject lines for each Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general legal information only. Never write anything that reads as advice on a person's own situation, and never suggest an outcome is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or the partner who approves marketing should see: - That these people agreed to hear from us - Any mention of their past matter, even indirectly - Offers or fixed fees quoted
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- That these people agreed to hear from us
- Any mention of their past matter, even indirectly
- Offers or fixed fees quoted
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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