The library · Law firms · Email
Draft a client newsletter
Recipients are a mix of private clients, businesses and referrers. They open for changes that affect them, and skim the firm's own news.
The prompt
I work in marketing at a law firm. Help me draft this month's client newsletter. Context: Recipients are a mix of private clients, businesses and referrers. They open for changes that affect them, and skim the firm's own news. Before you start, ask me for anything missing from this list: - The material for this issue - Who receives it - The one thing we want readers to do - Required footer wording Then: 1. Pick the lead item most useful to the reader. 2. Write the lead in 120 to 200 words, then up to three short items. 3. Write five subject lines under 50 characters with preview text. 4. Tell me what you cut. Give me: - Subject lines with preview text - The newsletter - Items cut and why Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general legal information only. Never write anything that reads as advice on a person's own situation, and never suggest an outcome is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or the partner who approves marketing should see: - General information kept separate from advice - Regulatory status and unsubscribe wording in the footer - Any deadline or figure quoted
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- General information kept separate from advice
- Regulatory status and unsubscribe wording in the footer
- Any deadline or figure quoted
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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