The library · Law firms · Reviews and reputation

Ask for a testimonial

A testimonial about a legal matter tells readers something private about the person who gave it.

The prompt
I work in marketing at a law firm. Help me ask a client for a testimonial we can publish.

Context: A testimonial about a legal matter tells readers something private about the person who gave it.

Before you start, ask me for anything missing from this list:
- The client and the outcome
- Where we will use it
- Our consent wording

Then:
1. Ask three questions that produce specific answers.
2. Explain where it will appear and how to withdraw it.
3. Draft a testimonial from their answers for them to approve.

Give me:
- The request
- Three questions
- A consent line

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general legal information only. Never write anything that reads as advice on a person's own situation, and never suggest an outcome is likely or guaranteed.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or the partner who approves marketing should see:
- Written consent that covers where it appears and for how long
- Whether the name is full, partial or withheld
- Any result mentioned in it

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Written consent that covers where it appears and for how long
  • Whether the name is full, partial or withheld
  • Any result mentioned in it

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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