The library · Law firms · Reviews and reputation
Ask for a review
The best moment is just after a matter completes. A review that describes the matter in detail can waive the client's own confidentiality, which is their choice to make.
The prompt
I work in marketing at a law firm. Help me ask a client for an online review. Context: The best moment is just after a matter completes. A review that describes the matter in detail can waive the client's own confidentiality, which is their choice to make. Before you start, ask me for anything missing from this list: - The client and the work - Where we want the review - Any rules we follow about asking Then: 1. Ask at a natural moment and say why it helps. 2. Give the link and say how long it takes. 3. Make it easy to decline. Give me: - An email version - A text message version - One polite reminder Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general legal information only. Never write anything that reads as advice on a person's own situation, and never suggest an outcome is likely or guaranteed. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or the partner who approves marketing should see: - Whether we ask all clients or only some - Any incentive offered - That the request reaches the client privately
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Whether we ask all clients or only some
- Any incentive offered
- That the request reaches the client privately
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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