Plan a webinar

I work in marketing at an insurance broker. Help me plan a client webinar.

Context: Business owners will give 45 minutes to a risk that worries them, such as cyber crime or underinsurance, explained by someone who has seen the claims.

Before you start, ask me for anything missing from this list:
- The topic and the audience
- Who is speaking
- What we want attendees to do after

Then:
1. Write a title that states what people will learn.
2. Outline 30 minutes of content and 15 of questions.
3. Plan the invitation, reminders and follow-up.

Give me:
- Title and description
- A running order
- A promotion timeline

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see:
- A slide saying the session is general information about cover
- Claims examples, anonymised and agreed
- How questions about an attendee's own policy will be handled