The library · Insurance brokers · Events and press

Write a press release

News is usually an acquisition, a new scheme, a new insurer partner or a senior hire. Insurers and scheme partners expect to see their name before it is published.

The prompt
I work in marketing at an insurance broker. Help me write a press release from the facts I give you.

Context: News is usually an acquisition, a new scheme, a new insurer partner or a senior hire. Insurers and scheme partners expect to see their name before it is published.

Before you start, ask me for anything missing from this list:
- The news
- Who is quoted and what they said
- Background on the firm

Then:
1. Put the news in the first sentence.
2. Use quotes only as supplied, marked for approval.
3. Add the notes for editors.

Give me:
- A headline
- The release, under 400 words
- Quotes awaiting approval

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see:
- The insurer's or partner's approval of their name and quote
- Product claims in the release, approved as a promotion if needed
- Figures such as premium placed or client numbers

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • The insurer's or partner's approval of their name and quote
  • Product claims in the release, approved as a promotion if needed
  • Figures such as premium placed or client numbers

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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