Write Google search ads

I work in marketing at an insurance broker. Help me write Google search ads for one service.

Context: Searches are close to renewal and price-led. The ad has room for the trade, the cover and one reason to ring a broker when a comparison site is a click away.

Before you start, ask me for anything missing from this list:
- The service and the search terms
- The landing page
- Offers or prices we can state

Then:
1. Write ten headlines under 30 characters and four descriptions under 90.
2. Match the wording of the search terms.
3. Keep every claim to something the landing page supports.

Give me:
- Headlines
- Descriptions
- Claims that need evidence

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see:
- Cheapest, best price and 'save up to' wording, with evidence held on file
- Approval of the ad as a financial promotion, recorded
- Insurer brand names used as keywords or in ad text