The library · Insurance brokers · Advertising
Write retargeting ads
Someone who started a quote has already shared details about their home, health, business or driving record. Ads that follow them can feel like the firm is repeating those details back.
The prompt
I work in marketing at an insurance broker. Help me write ads for people who visited our site and left. Context: Someone who started a quote has already shared details about their home, health, business or driving record. Ads that follow them can feel like the firm is repeating those details back. Before you start, ask me for anything missing from this list: - Which page they visited - What usually stops people getting in touch - What we can offer as a next step Then: 1. Write for someone who already knows us. 2. Answer one doubt per ad. 3. Offer a small next step. Give me: - Four short ads - The doubt each one answers Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see: - Ad text that reveals what the person entered in a quote - Cookie consent for the audience - Prices shown in ads, against what the person would now be quoted
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Ad text that reveals what the person entered in a quote
- Cookie consent for the audience
- Prices shown in ads, against what the person would now be quoted
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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