Check ad copy before it runs

I work in marketing at an insurance broker. Help me check this ad copy before it goes live.

Context: Insurance advertising attracts complaints when it leads on price, hides what is excluded or implies that every claim gets paid.

Before you start, ask me for anything missing from this list:
- The ad copy
- Where it will run
- Our house rules for advertising

Then:
1. List every claim.
2. Sort each as fine, needs evidence, needs sign-off, or remove.
3. Offer a safer wording that keeps the selling point.

Give me:
- A verdict
- Claims to sort out with safer wording
- What is missing

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see:
- Price, saving and comparison claims, with the evidence
- Statements about cover that leave out a significant exclusion
- Tone towards people who are anxious or in financial difficulty