The library · Insurance brokers · Reviews and reputation

Draft a holding statement

When something goes wrong, such as a data breach, an insurer failing or a scheme closing, clients first want to know whether they are still covered.

The prompt
I work in marketing at an insurance broker. Help me draft a short public statement about a problem.

Context: When something goes wrong, such as a data breach, an insurer failing or a scheme closing, clients first want to know whether they are still covered.

Before you start, ask me for anything missing from this list:
- What happened, as far as we know
- What we are doing about it
- Who has approved speaking publicly

Then:
1. State what we know and what we do not yet know.
2. Say what we are doing and when we will say more.
3. Avoid blame, guesses and promises.

Give me:
- A statement under 120 words
- Three likely questions with answers
- What not to say

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see:
- Sign-off by a director and the compliance officer
- That the insurer, the regulator and our own insurers have been told where needed
- Every statement about whether cover continues, confirmed with the insurer

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Sign-off by a director and the compliance officer
  • That the insurer, the regulator and our own insurers have been told where needed
  • Every statement about whether cover continues, confirmed with the insurer

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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