The library · Insurance brokers · Reviews and reputation
Reply to a good review
Even a thank-you can confirm what cover someone holds or that they made a claim. Reviewers often credit the broker for a decision the insurer made.
The prompt
I work in marketing at an insurance broker. Help me reply to a positive review. Context: Even a thank-you can confirm what cover someone holds or that they made a claim. Reviewers often credit the broker for a decision the insurer made. Before you start, ask me for anything missing from this list: - The review - Who did the work Then: 1. Thank them for something specific in their review. 2. Keep it to two or three sentences. 3. Add nothing they did not say themselves. Give me: - The reply Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see: - That the reply adds no detail the reviewer did not give - Nothing that suggests we decide or pay claims
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- That the reply adds no detail the reviewer did not give
- Nothing that suggests we decide or pay claims
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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