The library · Insurance brokers · Website and search

Write page titles and descriptions

People search by trade, risk and place: 'scaffolders insurance broker Leeds', 'landlord insurance for HMOs', 'do I need professional indemnity'. Price words creep into titles easily.

The prompt
I work in marketing at an insurance broker. Help me write page titles and meta descriptions for our site.

Context: People search by trade, risk and place: 'scaffolders insurance broker Leeds', 'landlord insurance for HMOs', 'do I need professional indemnity'. Price words creep into titles easily.

Before you start, ask me for anything missing from this list:
- The pages, with a line on what each covers
- Our location if we serve a local area

Then:
1. Write a title under 60 characters with the main phrase first.
2. Write a description under 155 characters that says what the page answers.
3. Keep each one different.

Give me:
- A table of page, title and description

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see:
- Titles that promise a price, a saving or guaranteed cover
- Cheapest, best and compare wording
- Trades and locations we really serve

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • Titles that promise a price, a saving or guaranteed cover
  • Cheapest, best and compare wording
  • Trades and locations we really serve

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

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