The library · Insurance brokers · Website and search

Write a local landing page

Commercial clients like a broker who can visit the premises. Local detail, such as flood areas, local trades and named people in that office, matters more than length.

The prompt
I work in marketing at an insurance broker. Help me write a page for a town or area we serve.

Context: Commercial clients like a broker who can visit the premises. Local detail, such as flood areas, local trades and named people in that office, matters more than length.

Before you start, ask me for anything missing from this list:
- The area
- What we do there, with real examples
- How people there reach us

Then:
1. Open with the service and the area.
2. Use details only someone who works there would know.
3. Answer practical questions: parking, visits, remote options.

Give me:
- The page, 300 to 450 words
- Title and description

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see:
- That we have a real office or regular presence there
- Named staff at that office and their roles
- Statements about local risks or prices, with their source

Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.

Check before this goes out

  • That we have a real office or regular presence there
  • Named staff at that office and their roles
  • Statements about local risks or prices, with their source

The prompt gives you a first draft. Someone qualified still approves anything a client will read.

Is AI already loose in your firm?

Ten questions, three minutes. The AI Exposure Check shows where you're exposed and what to fix first.

Take the free check →