Rewrite the homepage

I work in marketing at an insurance broker. Help me rewrite our homepage so a stranger understands us in ten seconds.

Context: A visitor decides in seconds whether this broker handles their kind of risk and whether a person will answer the phone. Many arrive after a poor experience with a call centre or comparison site.

Before you start, ask me for anything missing from this list:
- The current homepage text
- Who we most want to hear from
- What makes us different, with proof

Then:
1. Write a headline that says who we help and with what.
2. Follow with three short proof points.
3. Cut anything any competitor could also say.

Give me:
- Headline and sub-headline
- Section-by-section copy
- A list of what you cut and why

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general information about insurance only. Never say that a particular person or business is covered, never suggest a claim will be paid, and never call a price the cheapest or the best.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our compliance officer or whoever approves financial promotions should see:
- Whole of market, independent and panel wording, against how we place business
- Regulatory status wording that must appear on the site
- Savings, client numbers and satisfaction figures, with their source