The library · Health clinics · Website and search
Write page titles and descriptions
People search by problem and place: 'private physio Leeds', 'dentist near me open Saturday', 'how much is a private GP appointment'. The title is often all they read.
The prompt
I work in marketing at a private health clinic. Help me write page titles and meta descriptions for our site. Context: People search by problem and place: 'private physio Leeds', 'dentist near me open Saturday', 'how much is a private GP appointment'. The title is often all they read. Before you start, ask me for anything missing from this list: - The pages, with a line on what each covers - Our location if we serve a local area Then: 1. Write a title under 60 characters with the main phrase first. 2. Write a description under 155 characters that says what the page answers. 3. Keep each one different. Give me: - A table of page, title and description Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see: - Titles that promise a result, a cure or a pain-free treatment - Prescription-only medicines named in a title or description - Prices in titles, checked against the current price list
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Titles that promise a result, a cure or a pain-free treatment
- Prescription-only medicines named in a title or description
- Prices in titles, checked against the current price list
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
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