Rewrite the homepage

I work in marketing at a private health clinic. Help me rewrite our homepage so a stranger understands us in ten seconds.

Context: A visitor decides in seconds whether this clinic treats their problem, whether the people are properly qualified and whether they would feel comfortable walking in.

Before you start, ask me for anything missing from this list:
- The current homepage text
- Who we most want to hear from
- What makes us different, with proof

Then:
1. Write a headline that says who we help and with what.
2. Follow with three short proof points.
3. Cut anything any competitor could also say.

Give me:
- Headline and sub-headline
- Section-by-section copy
- A list of what you cut and why

Rules:
- Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source.
- Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk.
- Write in plain English, in our voice if I have given you a sample.
- Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check.

Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see:
- Claims such as leading, safe, painless or award-winning, with their basis
- Regulator registration details that should appear on the site
- Satisfaction figures, success rates and patient numbers