The library · Health clinics · Reporting and sign-off
Check copy for risky claims
The claims that cause trouble are about results, safety, speed of recovery, qualifications and comparison with other clinics. Photos make claims too.
The prompt
I work in marketing at a private health clinic. Help me check this copy for claims that need evidence or sign-off. Context: The claims that cause trouble are about results, safety, speed of recovery, qualifications and comparison with other clinics. Photos make claims too. Before you start, ask me for anything missing from this list: - The copy - Where it will be published - Our house rules Then: 1. List every claim, quoted exactly. 2. Sort each as fine, needs evidence, needs sign-off, or remove. 3. Offer a safer wording for each. Give me: - A verdict - Claims to sort out - What is missing Rules: - Use only the facts I give you. Where something is missing, write [detail needed]. Never invent a number, a name, a quote or a source. - Give general health information only. Never write anything that reads as advice on a person's own condition, and never suggest a treatment is certain to work or free of risk. - Write in plain English, in our voice if I have given you a sample. - Do not tell me what the rules or regulations say. If something may be restricted, flag it and I will check. Finish with a list headed "Check before this goes out". Include these, plus anything else our clinical lead or the registered manager who approves marketing should see: - Words like cure, safe, proven, painless and permanent - Specialist, consultant and other titles, with the registration behind them - Before and after photos, medicine names and time-limited offers
Paste it into Claude, ChatGPT, Gemini or Copilot. It will ask you for what it needs.
Check before this goes out
- Words like cure, safe, proven, painless and permanent
- Specialist, consultant and other titles, with the registration behind them
- Before and after photos, medicine names and time-limited offers
The prompt gives you a first draft. Someone qualified still approves anything a client will read.
More for reporting and sign-off
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